Rules of Engagement - Interacting via Social Media

Rules Of Engagement - Social Media Interaction 

 

 

Today social media is not just about posting your favorite quotes, photos or links. It's about connecting with people, getting involved– engaging with others. Sharing conversations, stories and events gives you the opening to the individual's/company's beliefs, thoughts and actions, depending on what they choose to share. Therefore what and how and where we share is extremely crucial today. 

1. Be Transparent - In the Company scenario lead by a good example. Be true and transparent, in your social interactions.Yes, honesty is still the best policy indeed! Nothing can be more embarrassing for a company's reputation than a false tweet or a facebook announcement. Be open and transparent internally about what is being communicated or will be communicated on social media. Explain discreetly why certain topics need to be withheld from media and ask them to respect it. Getting your own folks involved, makes them brand ambassadors for the company, spreading positive messages and vibes across the entire social scene.
 

2. Keep employees updated on all company news and interactions - One great advantage of having an active social-media presence is the ability to engage and interact with a desired audience. This is very helpful in marketing your company externally, attracting future employees and investors. In fact it also serves to team building, aligning internal teams and entire organizations.

3. Recognize Achievements - Recognition on social media is a positive validation among employees that immediately leads to team building and employee alignment. This also attracts your future employees and investors.

 

4. Get Chatting - Social media is a two way traffic zone, so work on building the steam and getting the conversation started. Choose a chat topic that interest your clients, (remember it's about them and not you) draw them in to the conversation. Do not focus on the selling rather create stories through which people can connect with your brand and company.

 

5. Create interesting content - Build creative strategies to engage your clients.Compare yourself to a radio station, when I turn it on I should be able to hear the latest and greatest song playing, which will make me tap my toes and snap my fingers to the beat of the song! In simple words amaze your audience. Read your comments interact with them, find out what they like and you will find great content ideas from your audience itself.