Smart Tips for a great content

Smart Tips For a Great Content

Build content for you audience - Have a specific kind of audience in mind when developing content. What you have to keep in mind, 'One size does not fit all' here. Define your audience based on your product and then device content specifically for them.

Make your content informative engaging and entertaining - Most people don't actually read our entire content, they skim. So in order to engage your audience to your content, make it interesting, helpful and an easy read for your audience.

Engage Consistently - Create content on a regular basis to engage with your audience. Consistency is the key while engaging with your online audience. It's like work in progress, you have to continuously keep your readers engaged with your content.

Content should be shared and viewed easily and quickly - The purpose of creating a online content is to be able to be shared and viewed to as many audience in shortest and easiest time possible. You have great social management tools like Hootsuite, Tweetdeck, Spredfast, Socialoomph, choose one that works for you.

Link content to your products and services - This is one golden rule that we cannot ignore, always link your content with at least one of your relevant product or service. The landing page has to be an extension of your read, the reader otherwise feels he has landed on the wrong page and your site will have a high bounce rate.

Have a Call to Action - Another golden rule that we just simply cannot live without, always have a Call to Action in your content. 

Make it measurable -  In order to know your return of investment on the campaign you need to make your content measurable. How else would you ever know whether your campaign was successful and you were able to actually make profits through the campaign.

Rules of Engagement - Interacting via Social Media

Rules Of Engagement - Social Media Interaction 

 

 

Today social media is not just about posting your favorite quotes, photos or links. It's about connecting with people, getting involved– engaging with others. Sharing conversations, stories and events gives you the opening to the individual's/company's beliefs, thoughts and actions, depending on what they choose to share. Therefore what and how and where we share is extremely crucial today. 

1. Be Transparent - In the Company scenario lead by a good example. Be true and transparent, in your social interactions.Yes, honesty is still the best policy indeed! Nothing can be more embarrassing for a company's reputation than a false tweet or a facebook announcement. Be open and transparent internally about what is being communicated or will be communicated on social media. Explain discreetly why certain topics need to be withheld from media and ask them to respect it. Getting your own folks involved, makes them brand ambassadors for the company, spreading positive messages and vibes across the entire social scene.
 

2. Keep employees updated on all company news and interactions - One great advantage of having an active social-media presence is the ability to engage and interact with a desired audience. This is very helpful in marketing your company externally, attracting future employees and investors. In fact it also serves to team building, aligning internal teams and entire organizations.

3. Recognize Achievements - Recognition on social media is a positive validation among employees that immediately leads to team building and employee alignment. This also attracts your future employees and investors.

 

4. Get Chatting - Social media is a two way traffic zone, so work on building the steam and getting the conversation started. Choose a chat topic that interest your clients, (remember it's about them and not you) draw them in to the conversation. Do not focus on the selling rather create stories through which people can connect with your brand and company.

 

5. Create interesting content - Build creative strategies to engage your clients.Compare yourself to a radio station, when I turn it on I should be able to hear the latest and greatest song playing, which will make me tap my toes and snap my fingers to the beat of the song! In simple words amaze your audience. Read your comments interact with them, find out what they like and you will find great content ideas from your audience itself.