Well, as I begin penning my thoughts, I am sure hundreds and even more have been already written read and published on how crack the code and increase your presence on Facebook.
Here is what I would like to say for once, I wish there was a trick! There are no shortcuts to making your presence felt in Facebook, but there are ways by which you can be very sure your Facebook page is going to shine.
Honesty, Honesty, Honesty!
Social media is building relationships with your clients, and we all know for any relationships to work we have to be honest with each other. What your customers would like to see on their news feed is honest and clear information about the company and products. If there are freebies and prizes to win, there should actually be one! Don't do it to earn a like or page click. Remember, "The foundation stones for a balanced success are honesty, character, integrity, faith, love and loyalty." - Zig Ziglar
Continuous Engagement
Social Media means to actually be Sociable, make connections with your customers and potential customers. There should be continuous engagements with your customers on current and relevant topics related to your product. This will directly affect the number of likes for your page. Make your customers your family and create engaging conversations with them. Repeat your promotional messages, so it creates an impact in your customers mind. 'Repetition makes reputation and reputation makes customers.'
Page Growth
If you are creating great content and distributing it effectively, then page growth will happen, the next step is to distribute this content with paid boosting in News Feed to your relevant audience. If your targets the right people, then this will lead to increased engagement and growth in fans on the page.
Not A Broadcast Platform!
Yes, and I repeat this again, your Facebook page is not a broadcast platform, if you have been guilty of doing that, I am sure you have realized it's not working, so stop doing it right now. Make relationships with your clients, tell them your story, people connect through stories and they will remember your story. Share your (company's) vision and passion with your readers, and they might just bond with you! Always remember the hero of your story is your audience and not you, focus on them and how your efforts can benefit them.
Lastly.... your Facebook page, is your baby, it demands consistent commitment, if you are sincere, your returns will be much higher in the long run!
Here is what I would like to say for once, I wish there was a trick! There are no shortcuts to making your presence felt in Facebook, but there are ways by which you can be very sure your Facebook page is going to shine.
Honesty, Honesty, Honesty!
Social media is building relationships with your clients, and we all know for any relationships to work we have to be honest with each other. What your customers would like to see on their news feed is honest and clear information about the company and products. If there are freebies and prizes to win, there should actually be one! Don't do it to earn a like or page click. Remember, "The foundation stones for a balanced success are honesty, character, integrity, faith, love and loyalty." - Zig Ziglar
Continuous Engagement
Social Media means to actually be Sociable, make connections with your customers and potential customers. There should be continuous engagements with your customers on current and relevant topics related to your product. This will directly affect the number of likes for your page. Make your customers your family and create engaging conversations with them. Repeat your promotional messages, so it creates an impact in your customers mind. 'Repetition makes reputation and reputation makes customers.'
Page Growth
If you are creating great content and distributing it effectively, then page growth will happen, the next step is to distribute this content with paid boosting in News Feed to your relevant audience. If your targets the right people, then this will lead to increased engagement and growth in fans on the page.
Not A Broadcast Platform!
Yes, and I repeat this again, your Facebook page is not a broadcast platform, if you have been guilty of doing that, I am sure you have realized it's not working, so stop doing it right now. Make relationships with your clients, tell them your story, people connect through stories and they will remember your story. Share your (company's) vision and passion with your readers, and they might just bond with you! Always remember the hero of your story is your audience and not you, focus on them and how your efforts can benefit them.
Lastly.... your Facebook page, is your baby, it demands consistent commitment, if you are sincere, your returns will be much higher in the long run!
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